Optus has appointed former NSW Premier Gladys Berejiklian to its executive team to help challenge Telstra and unlock multi-billion-dollar enterprise and institutional markets.
The telco announced that Berejiklian will take on the newly created role of managing director of enterprise, business and institutional markets and said her appointment will be a “game changer”.
Optus chief executive Kelly Bayer Rosmarin said the appointment was part of the company’s vision to “think and do things differently” and attract people with “diverse experiences and new ways of thinking to our industry”.
“So I am thrilled to announced that Gladys Berejiklian will join our talented and experience executive team to help transform our approach to business customers,” she said.
“Gladys is a proven leader who demonstrated her renowned strength, leadership, discipline and composure in successfully guiding Australia’s largest state through one of the biggest challenges in its history while earning the support and gratitude of the community for her tireless contribution. She also builds and fosters loyal and dedicated teams who really go above and beyond for her.”
She said she believed Berejiklian will be a “gamer changer for Optus”.
“In bringing our business-focused teams together under this newly created role I truly believe that our collective energies can deliver superior customer outcomes in market segments that continue to be dominated by the incumbent.“
Ms Berejiklian said: “I am excited and proud to join an organisation that impacts the lives of millions of Australians every day and prides itself in providing outstanding customer service”.
“I look forward to working with Kelly and the executive team of Optus who are providing inspiring and innovative leadership in the telco sector.”
Before joining politics, Ms Berejiklian held senior executive roles at the Commonwealth Bank. She joins Optus on February 28.
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