Australian advertising intelligence company Bigdatr has launched a new compliance platform for regulatory and self-regulatory bodies.
The move expands Bigdatr’s capabilities beyond competitor and market analysis, applying its advertising monitoring infrastructure to regulatory compliance and consumer protection.
Each month, Bigdatr collects more than 1.2 million pieces of advertising creative from approximately 54,000 Australian brands. The new compliance platform assesses advertising material against specific industry codes, standards and regulatory requirements.
The platform is designed to give regulators greater visibility across traditional, digital and social advertising channels, helping compliance teams identify potential issues earlier rather than relying solely on complaints or retrospective investigations.
It launches with capabilities covering financial services, therapeutic goods, alcohol, gambling, consumer protection and broader advertising standards, and can be configured across the 75 industries tracked by Bigdatr.
Each regulatory organisation can configure its monitoring environment based on the codes, sectors, media channels and risk indicators within its remit.
Once assessed, each piece of advertising creative receives a preliminary risk rating, with relevant code provisions and reasons for the assessment provided for review.
High-risk material may involve a potentially serious or direct code concern, while medium-risk advertising may require further interpretation or context. Low-risk material remains visible in the system without requiring immediate action.
Advertising flagged as a potential concern can be surfaced to compliance teams within 12 hours of publication, allowing regulators to review the material and determine whether further action is required.
Bigdatr Managing Director Bernard Brkic said the platform was designed to complement existing complaints and case management processes by giving regulators a broader view of advertising activity.
He stressed that the technology does not make regulatory decisions, with human oversight remaining central to the compliance process.
Bigdatr’s advertising compliance platform is now available to Australian regulatory and self-regulatory organisations.
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