Vic welfare body releases free COVID-19 ad

The peak social welfare body in Victoria has released an ad highlighting the benefits of getting vaccinated against COVID-19. 

Victorian Council of Social Service on Monday launched the ad, entitled ‘Back to the Good Things’, which features real people sharing what they look forward to once widespread vaccination is achieved. 

Among those featured is a health worker who says she looks forward to not worrying about her patients dying from COVID-19, a woman who can’t wait for her wedding and to be reunited with friends and family overseas and a musician excited to perform to large crowds. 

The 50-second advertisement is captioned in nine languages, including Arabic, Chinese, Greek, Hindi, Italian and Vietnamese and VCOSS has waived copyright, meaning any media organisation, website, publisher, business or individual can use it.

While VCOSS can’t increase vaccine supply, its chief executive Emma King says the body can help get people into vaccination centres.

“We all want to get back to the good things. So we must all play our part encouraging people to get vaccinated,” Ms King said in a statement.

The federal government recently released a new COVID-19 awareness TV advertisement, depicting a young woman with the virus struggling to breathe. 

She slowly makes eye contact with the camera and gasps for air as a message reads: “COVID-19 can affect anyone. Stay home. Get tested. Book your vaccination”. 

The Commonwealth has also released a print ad, showing a parade of arms bearing Band-Aids after vaccination with the tagline: “Arm yourself against COVID-19.”

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