The final penthouse at Beach House by Andrews Projects has sold to an interstate buyer after just three weeks on the market, proving the appeal of the sculptural masterpiece that’s been dubbed ‘the centerpiece’ of Australia Avenue.
The sale of the penthouse sets a new benchmark for Broadbeach, with Herron Todd White Director Luke Nichols confirming that to his knowledge, it reflects the highest dollar per square meter rate achieved for an apartment in this suburb.
An exploration of function through form, Beach House features twelve full-floor lavishly appointed sky homes, offering occupants the lifestyle and proportions of traditional family homes, but with views ordinarily experienced from beachfront high rises.
According to Herron Todd White, the luxury residential sector is the strongest of any Gold Coast market, with the first half of 2023 continuing to see robust activity in in coastal suburbs like Broadbeach, Main Beach, and Mermaid Beach, indicating that the demand for prime positioned, avant-garde properties remains resilient, and is in fact growing.
“The main drivers in the prestige market continues to be lack of supply, particularly for unique properties such as Beach House, as well as buyer impatience with regards to building a home or buying an apartment ‘off the plan’ that won’t be finished for some time – often years,” says Luke.
“In many instances buyers have shown that they will pay a noticeable premium for luxury residences that are ready to occupy now. The Beach House apartment sale reflects this – it is available to move into straight away.”
Architects bureau^Proberts are responsible for the design, incorporating the Andrews Projects signature traits of floor-to-ceiling glass and elegant curves.
The exterior sets the tone for the interior which optimises each apartment’s surrounding ocean views, assimilating a natural and organic aesthetic gained through liberal use of curved travertine that when paired back with soft timber accents, echoes the exterior form.
“The typical buyer in this prestige market is not as influenced by the ‘ebb and flow’ of the economic cycle or rising interest rates,” says Luke.
“They are typically downsizing from a large family home with considerable equity, and don’t want a residence or holiday home that looks like most other properties, they are not interested in ‘cookie-cutter’ living.”
The sale of the final Beach House residence marks the completion of the project that has, from its inception, set out to break tradition, with Andrews Projects prioritising space, amenities and finishes that are second to none.
“Our vision for Beach House was to bring house-sized proportions into an apartment space; floorplans are functional and provide similarities to purchasers’ current homes, making the transition into sky living seamless,” said Andrews Projects Marketing Manager Sarah Andrews.
“We want every resident to say ‘I wish we did this sooner,’ and we’ve absolutely achieved this.”
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