New Idea publisher sold to private equity

Australia’s biggest magazine publisher has been sold to a Sydney-based private equity firm.

Bauer Media Australia, the publisher of Woman’s Day, New Idea and Women’s Weekly, has been sold to Mercury Capital.

The purchase includes the Pacific Magazines titles Bauer acquired from Seven West Media earlier this year for $40 million, as well as Bauer’s New Zealand mastheads.

A purchase price was not disclosed but the Australian Financial Review reported it was “less than $50 million”.

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.