The fastest growing smartphone brand in the world, realme, today announced its imminent launch into the Australian market.
The disruptive brand, which already has more than 10 million users worldwide in 18 markets, will launch four devices in Australia, with the line-up set to be revealed at its official launch party on the 17th October in Sydney. Founded in May 2018 by former OPPO Vice President Sky Li, realme is a disruptive challenger providing smartphones to younger audiences – including students and young professionals – who want the latest technology, functionality and stylish design at an affordable price.
The four devices will range from $200 to $500 and be sold online – part of the brand’s ‘asset-light’ e-commerce model – via the e-commerce sites of traditional retailers including electronics giant JB HiFi, The Good Guys, Bing Lee and more. The phones will also be available on e-commerce sites including eBay, Amazon, Kogan, Catch and Mobileciti, as well as the brand’s website realme.com/au.
realme will also enter the consumer finance market in Australia, working closely with leading provider Make It Mine, with consumers able to access realme products through the platform.
realme is powered by OPPO, with the smartphone giant supporting the young brand with a shared production line, supply chain and its ColorOS system. However, as a young brand with a ‘Dare to Leap’ spirit, realme has its own research and development facilities, independent design team and unique approach to communicating with its customers and fans.
realme Australia Managing Director, Andy Yang, said: “realme is a young and fearless brand and our aim is to enable our fans to experience premium functionality, technology and style at a reasonable price. “Young people don’t need to spend a fortune to access high quality phones with larger battery life and storage, rapid charging and superior camera technology.
Our customers are young and brave and we’re excited to share our innovations with Australian consumers. “As a disruptive smartphone brand, realme has won more than 10 million fans in just 15 months, a record in the smartphone industry. Our Dare to Leap spirit drives us to innovate and challenge the status quo, which is what we are doing globally and aim to continue in Australia.”
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