The NSW Government’s highly successful education campaign, empowering young people to check consent before engaging in sexual activity, has been relaunched today in the lead up to the end of year party season.
The expansion of the Make No Doubt campaign follows the success of phase 3 of the social and digital media campaign which ran from May to August this year and has recorded more than 46.75 million impressions to date.
Attorney General Mark Speakman said independent research commissioned to assess the campaign’s impact on 16-24 year olds shows that it is changing attitudes and behaviours in relation to seeking consent.
“The Make No Doubt videos are designed to ensure people are empowered to check consent every time they engage in sexual activity,” Mr Speakman said.
“This is especially important for 16-24 year olds who have a higher risk of sexual assault perpetration and victimisation. It’s about making sure that when people engage in sexual activity, they are taking part voluntarily and are choosing to say ‘yes’.
“The feedback on the campaign has been very positive. I thank the many stakeholders who provided valuable feedback and support during its development, particularly Saxon Mullins, Rachael Burgin and Chanel Contos.”
Minister for Women’s Safety and the Prevention of Domestic and Sexual Violence Natalie Ward said the relaunch of the Make No Doubt campaign builds on the NSW Government’s strong reforms to ensure consent needs to be given freely and voluntarily.
“We have listened extensively to victim-survivors about how we can improve our response to sexual violence, including how to boost education for the community on what constitutes consent,” Mrs Ward said.
“This campaign is empowering people to make the right choices and is making it clear that you need to check consent every time you engage in sexual activity.
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